Built by a Sports Parent, for Sports Families.

Finger Lakes Varsity Co. started with a simple frustration: I couldn’t find spirit wear for my kids that I actually wanted to wear.

As a parent and coach of student-athletes here in the Finger Lakes, I’ve spent years on sidelines, in bleachers, at practices, tournaments and competitions. I’ve coached travel baseball and youth football, and I’ve logged more miles than I can count driving to cheer events.

Like so many sports parents, I’m simply doing my best to support my kids in everything they love.

I created Finger Lakes Varsity Co. to give local athletes, parents, families and fans something different—original, great-looking spirit wear that we’re proud to wear while supporting our schools and teams.

This isn’t a giant national apparel company. It’s a local brand created by someone sitting in the same bleachers, standing on the same sidelines and cheering for kids in the same communities you are.  

Every great team has a secret weapon, even a golden goose wearing varsity cleats!!

Your school. Your team. Your colors.